SCHOLARSHOP 2015 CAMPAIGN
ScholarShop is an upscale resale store selling smart, affordable fashion that creates something even smarter: funds for assistance programs that helps students reach their higher education goals.
Increase foot traffic and sales in-store through a yearlong regional awareness campaign.
Create a campaign focused on consumer insight: the resale shopper is willing to work to score great fashion. The campaign gives them a reason to shop, by glorifying the shopper as willing to do whatever it takes to make great style happen.
OOH, in-store posters, print ads, social ads, social elements, banner ads, emails, and website visuals.
Art Directed concepts and mood boards through casting, shooting, and post-production. Designed all campaign elements. Wrote two of the headlines.