SCHOLARSHOP CAMPAIGN

ScholarShop is an upscale resale store selling smart, affordable fashion that creates something even smarter: funds for assistance programs that helps students reach their higher education goals.

Challenge

Increase foot traffic and sales in-store through a yearlong regional awareness campaign.

OOH BOARDS

Solution

Create a campaign focused on consumer insight: the resale shopper is willing to work to score great fashion. The campaign gives them a reason to shop, by glorifying the shopper as willing to do whatever it takes to make great style happen.

Campaign Elements

OOH, in-store posters, print ads, social ads, social elements, banner ads, emails, and website visuals.

ROLE

Art Directed concepts and mood boards through casting, shooting, and post-production. Designed all campaign elements. Wrote two of the headlines.

SCHOLARSHOP CAMPAIGN