LIZZY HINRICHS
LIZZY HINRICHS
The grizzly bears are back at the Saint Louis Zoo. This regional campaign introduces Huck and Finely as the latest additions to the Zoo family, and gives people a new excuse to plan a trip to visit.
Encourage visitors to experience the new Grizzly Ridge exhibit while promoting the Saint Louis Zoo’s commitment to animal care.
Create a two-pronged approach. :30 TV focuses on the magic of the visitor’s experience of the bears with a nod to keeper expertise and thriving bears. Out of home and digital plays up the animal care message, inviting the visitors meet the newest members of the family.
The TV spot plays off the heritage of St. Louis as the point of departure for the Lewis and Clark expedition.