MILLITZER LOGO
MILLITZER GALLERY Branding
The Millitzer gallery is a non-profit arts gallery in St. Louis that focuses on showing up and coming St. Louis based artists.
Challenge
Create an identity that celebrates the owner’s (who the gallery is named for) and the neighborhood’s German heritage, while keeping it contemporary and economical.
Solution
A contemporary approach to the classic blackletter with a transformational logotype to create a system as diverse as the gallery’s programming. And business cards that leverage the power of black and white printing and colored paper to keep it non-profit friendly.
MILLITZER BUSINESS CARDS
Elements
Logotype, brand system and guidelines, and business cards.
Role
Designed the logotype, brand system and guidelines, and business cards.