LIZZY HINRICHS
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MILLITZER LOGO

MILLITZER GALLERY Branding

MILLITZER GALLERY Branding

The Millitzer gallery is a non-profit arts gallery in St. Louis that focuses on showing up and coming St. Louis based artists.

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Challenge

Challenge

Create an identity that celebrates the owner’s (who the gallery is named for) and the neighborhood’s German heritage, while keeping it contemporary and economical.

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Solution

Solution

A contemporary approach to the classic blackletter with a transformational logotype to create a system as diverse as the gallery’s programming. And business cards that leverage the power of black and white printing and colored paper to keep it non-profit friendly.

MILLITZER BUSINESS CARDS

MILLITZER BUSINESS CARDS

Elements

Elements

Logotype, brand system and guidelines, and business cards.

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Role

Role

Designed the logotype, brand system and guidelines, and business cards.