LIZZY HINRICHS
LIZZY HINRICHS
VictoryGIf4.gif

VICTORY DANDRUFF SHAMPOO

VICTORY DANDRUFF SHAMPOO DIGITAL CAMPAIGN

VICTORY DANDRUFF SHAMPOO DIGITAL CAMPAIGN

Victory is a dandruff shampoo that was created to speak to the millennial man. The product was launching in 100 Walmarts around the country and needed a digital campaign to bring the product to life.

60: Digital Video — Anthem

Challenge

Challenge

No one wants to talk about dandruff, let alone dandruff shampoo and the men who have it.

SOCIAL

SOCIAL

Solution

Talk about what eliminating the problem let’s you do: win! We used the power of the internet (goofy videos, even goofier GIFs, and overly motivational statements) to spread the word about Victory and create a successful store launch.

CAMPAIGN ELEMENTS

CAMPAIGN ELEMENTS

Website, digital videos, social elements, social content (Gifs, videos, and posts), and POS.

WEBSITE

WEBSITE

Role

Role

Pitched the client. Developed the strategy and tactics. Art Directed the concepts, storyboards, and editing. Built the website. Designed and built the social content.

:10 Digital Video — Crush It

VICTORY-Web_Mobile.jpg
Social

Social

VICTORY WEBSITE