VICTORY DANDRUFF SHAMPOO DIGITAL CAMPAIGN
Victory is a dandruff shampoo that was created to speak to the millennial man. The product was launching in 100 Walmarts around the country and needed a digital campaign to bring the product to life.
60: Digital Video — Anthem
No one wants to talk about dandruff, let alone dandruff shampoo and the men who have it.
Talk about what eliminating the problem let’s you do: win! We used the power of the internet (goofy videos, even goofier GIFs, and overly motivational statements) to spread the word about Victory and create a successful store launch.
Website, digital videos, social elements, social content (Gifs, videos, and posts), and POS.
Pitched the client. Developed the strategy and tactics. Art Directed the concepts, storyboards, and editing. Built the website. Designed and built the social content.