LIZZY HINRICHS
LIZZY HINRICHS
ScholarShop-Web_imac2_MAY_Website.jpg

SCHOLARSHOP 2016 Campaign

SCHOLARSHOP 2016 CAMPAIGN

SCHOLARSHOP 2016 CAMPAIGN

ScholarShop is an upscale resale store selling smart, affordable fashion that creates something even smarter: funds for assistance programs that helps students reach their higher education goals.

Challenge

Challenge

Increase foot traffic and sales in-store through a regional awareness campaign. Create a yearlong campaign with 4 key visuals with half the previous budget.

IN-STORE POSTERS

IN-STORE POSTERS

Solution

Solution

Create an empowering campaign using just mannequins. The campaign celebrates the power of style, and shopping resale at ScholarShop, as the way to stand out from the crowd and express your individuality.

Poster_Oct.jpg
Campaign Elements

Campaign Elements

In-store posters, print ads, social ads, social elements, banner ads, emails, and website visuals.

Poster_FEB.jpg
Role

Role

Art Directed concepts and mood boards through shooting, and post-production. Designed all campaign elements.