LIZZY HINRICHS
LIZZY HINRICHS
SCH-4239-ScholarShop-August-Homepage.jpg

SCHOLARSHOP 2015 CAMPAIGN

SCHOLARSHOP 2015 CAMPAIGN

SCHOLARSHOP 2015 CAMPAIGN

ScholarShop is an upscale resale store selling smart, affordable fashion that creates something even smarter: funds for assistance programs that helps students reach their higher education goals.

Challenge

Challenge

Increase foot traffic and sales in-store through a yearlong regional awareness campaign.

OOH BOARDS

OOH BOARDS

Solution

Solution

Create a campaign focused on consumer insight: the resale shopper is willing to work to score great fashion. The campaign gives them a reason to shop, by glorifying the shopper as willing to do whatever it takes to make great style happen.

SCH-4239-ScholarShop-August-2015-OOH.jpg
Campaign Elements

Campaign Elements

OOH, in-store posters, print ads, social ads, social elements, banner ads, emails, and website visuals.

ROLE

ROLE

Art Directed concepts and mood boards through casting, shooting, and post-production. Designed all campaign elements. Wrote two of the headlines.

IN-STORE POSTERS

IN-STORE POSTERS