SCHOLARSHOP 2014 CAMPAIGN
ScholarShop is an upscale resale store selling smart, affordable fashion that creates something even smarter: funds for assistance programs that helps students reach their higher education goals.
Increase foot traffic and sales in-store through a yearlong regional awareness campaign.
Create a campaign focused on consumer insight: the resale shopper frequents their favorite stores often to score the best prizes. The resale therapy campaign was born, and different types of shoppers were featured on the couch working through their shopping issues.
OOH, in-store posters, print ads, social ads, social elements, banner ads, emails, and website visuals.
Art Directed concepts and mood boards through casting, shooting, and post-production. Designed of all campaign elements.