The River's Edge Campaign
The Saint Louis Zoo renovated and added three new habitats to the River's Edge section of the Zoo.
:30 TV - Around the Bend
Encourage families to experience the River's Edge and come meet the new arrivals.
Leverage the experience by highlighting the immersive nature of River's Edge, an exhibit that takes you through three continents, highlighting river ecosystems in each.
:30 TV, OOH, bus shelters and wraps, bus transit, and digital.
Art Directed concepts and storyboards through casting, shooting, and post-production. Designed of all campaign elements.