LIZZY HINRICHS
LIZZY HINRICHS

SAINT LOUIS ZOO RIVER'S EDGE

The River's Edge Campaign

The River's Edge Campaign

The Saint Louis Zoo renovated and added three new habitats to the River's Edge section of the Zoo.

:30 TV - Around the Bend

Challenge

Challenge

Encourage families to experience the River's Edge and come meet the new arrivals.

Solution

Solution

Leverage the experience by highlighting the immersive nature of River's Edge, an exhibit that takes you through three continents, highlighting river ecosystems in each.

Campaign Elements

Campaign Elements

:30 TV, OOH, bus shelters and wraps, bus transit, and digital.

Role

Role

Art Directed concepts and storyboards through casting, shooting, and post-production. Designed of all campaign elements.

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