LIZZY HINRICHS
LIZZY HINRICHS

SAINT LOUIS ZOO GRIZZLY RIDGE

Little Lewis Clark

Little Lewis Clark

The grizzly bears are back at the Saint Louis Zoo. This regional campaign introduces Huck and Finely as the latest additions to the Zoo family, and gives people a new excuse to plan a trip to visit.

:30 TV - Little Lewis Clark

Challenge

Challenge

Encourage visitors to experience the new Grizzly Ridge exhibit while promoting the Saint Louis Zoo’s commitment to animal care.

Solution

Solution

Create a two-pronged approach. :30 TV focuses on the magic of the visitor’s experience of the bears with a nod to keeper expertise and thriving bears. Out of home and digital plays up the animal care message, inviting the visitors meet the newest members of the family.

Fun Fact

Fun Fact

The TV spot plays off the heritage of St. Louis as the point of departure for the Lewis and Clark expedition.

BUS SHELTERS

BUS SHELTERS

Campaign Elements

Campaign Elements

:30 TV spot, OOH, bus shelter, bus wrap, print, and digital ads.

BusShelter_Grizzly2.jpg
Role

Role

Art Directed concepts and storyboards through casting, shooting, and post-production. Designed all campaign elements.