LIZZY HINRICHS
LIZZY HINRICHS
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GEOFLORA BRANDING

GEOFLORA JEWELRY BRANDING

GEOFLORA JEWELRY BRANDING

Geoflora Jewelry is a pair of twin sisters who make beautiful handmade jewelry. They each bring the elements they are most inspired by to the brand: the geometric and the floral.

GEOFLORA JEWELRY LOGO

GEOFLORA JEWELRY LOGO

Challenge

Challenge

Create a compelling brand infrastructure that communicates the label’s dual nature and handmade qualities.

BUSINESS CARDS

BUSINESS CARDS

Solution

Solution

Create a logotype and mark inspired by the brand’s duality and traditional maker’s marks.

Thank you cards

Thank you cards

The pattern is used assembled into the mandala shape, and dis-assembled into playful type on the thank you cards. Elements in the pattern are drawn from geometric and floral sources of inspiration of the sisters.

Elements

Elements

Logo, brand guidelines, business cards, thank you cards, jewelry boxes, hang tags, and e-commerce website.

GEOFLORA WEBSITE

GEOFLORA WEBSITE

The website is a mix of compelling editorial content featuring the latest season's look book and fully shoppable e-commerce component. All created to be mobile friendly.

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Role

Role

Developed the brand’s architecture. Designed the logotype, mark, and branding guidelines. Developed the pattern based on elements that inspires the designers. Designed the business card and thank you card. Developed the site map. Wrote the copy for the website. Front end-designed the website, including the e-commerce section.