LIZZY HINRICHS
LIZZY HINRICHS
GF_AW17_12.jpg

GEOFLORA AW17

ART DIRECTION, DESIGN, AND ILLUSTRATION FOR GEOFLORA JEWELRY'S AW 17 DIGITAL LOOK BOOK.

GF_AW17_12.jpg
Geoflora Jewelry AW 17 LOOK BOOK

Geoflora Jewelry AW 17 LOOK BOOK

Geoflora's Autumn/Winter 2017 digital lookbook takes their line on a dreamy tour of the cosmos.

GF_AW17_6.jpg
GF_AW17_20.jpg
Challenge

Challenge

Increase campaign reach to increase sales and buzz around AW 17 campaign.

GF_AW17_17.jpg
GF_AW17_14.jpg
Solution

Solution

Go fully digital with the look book without losing the handmade feel that is a key part of the brand. It's created to double as shoppable website experience and ready-to-go premium social content.

GF_AW17_9.jpg
GF_AW17_21.jpg
Elements

Elements

Digital look book and social content.

GF_AW17_3.jpg
GF_AW17_19.jpg
Role

Role

Art direction of mood boards, shoot, and post-production. Additional retouching and photo editing. Designed and illustrated the final look book.