LIZZY HINRICHS
LIZZY HINRICHS
GeofloraAW16-Cover.jpg

GEOFLORA AW16

AW16 look book for Geoflora Jewelry

Geoflora Jewelry AW 16 LOOK BOOK

Geoflora Jewelry AW 16 LOOK BOOK

Geoflora is a line of handmade jewelry that seeks to inspire ladies to be as unique and fun as each piece they make.

GeofloraInside1.jpg
Challenge

Challenge

Develop a look book to promote Geoflora Jewelry’s southwestern inspired autumn/winter collection.

GeofloraInside3.jpg
Solution

Solution

Create a Georgia O’Keefe meets urban cowgirl inspired look book, playing up the unique and handmade qualities of the jewelry.

GeofloraInside5.jpg
Elements

Elements

Printed look book, digital look book, and social content.

GeofloraInside7.jpg
Role

Role

Art direction of mood boards, shoot, and post-production. Design and illustration of final look book. Paint textures and cover type.

GeofloraInside9.jpg
GeofloraInside10.jpg
GeofloraInside11.jpg
GeofloraInside12.jpg
GeofloraAW16-BackCover.jpg