LIZZY HINRICHS
LIZZY HINRICHS
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ART UP LATE

Art Up Late Logo

Art Up Late Logo

Challenge

Challenge

Create an identity and system for all three parties and promote them.

Solution

Solution

Use the promotional materials as an opportunity to improve art community relations. Create an artist influencer campaign to promote each of the three parties. Artists are selected by their relevance to the current show, and create a key visual to promote the event.

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 Images by: Katherine Simone Reynolds, Edo Rosenblith, and Addoley Dzegede

Images by: Katherine Simone Reynolds, Edo Rosenblith, and Addoley Dzegede

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Campaign Elements

Campaign Elements

Flyers, postcards, social elements (Facebook and Twitter), and social content.

ROLE

ROLE

Pitched business. Designed the logo and created the system and concept for the event series. Selected the artists and worked with them to develop the image for the event based on guidelines. Designed all promotional materials, social elements, and content.

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