Art Up Late Logo
Create an identity and system for all three parties and promote them.
Use the promotional materials as an opportunity to improve art community relations. Create an artist influencer campaign to promote each of the three parties. Artists are selected by their relevance to the current show, and create a key visual to promote the event.
Images by: Katherine Simone Reynolds, Edo Rosenblith, and Addoley Dzegede
Flyers, postcards, social elements (Facebook and Twitter), and social content.
Pitched business. Designed the logo and created the system and concept for the event series. Selected the artists and worked with them to develop the image for the event based on guidelines. Designed all promotional materials, social elements, and content.