LIZZY HINRICHS
LIZZY HINRICHS
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ART UP LATE

ART UP LATE

ART UP LATE

Art Up Late is a series of after hours fundraising parties at the Contemporary Art Museum St. Louis. Each one is themed after and celebrates the museum’s current programming.

Art Up Late Logo

Art Up Late Logo

Challenge

Challenge

Create an identity and system for all three parties and promote them.

Solution

Solution

Use the promotional materials as an opportunity to improve art community relations. Create an artist influencer campaign to promote each of the three parties. Artists are selected by their relevance to the current show, and create a key visual to promote the event.

Image by Katherine Simone Reynolds

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Campaign Elements

Campaign Elements

Flyers, postcards, social elements (Facebook and Twitter), and social content.

POSTCARDS

POSTCARDS

ROLE

ROLE

Pitched business. Designed the logo and created the system and concept for the event series. Selected the artists and worked with them to develop the image for the event based on guidelines. Designed all promotional materials, social elements, and content.

MENTORS, MUSES, & CELEBRITIES FLYER

MENTORS, MUSES, & CELEBRITIES FLYER